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The Middle

A collection of 2 posts
Branded illustration for “What Uneven Growth Feels Like from Inside the Company” with a long, rising path marked by stages of the build
Founder Psychology

What Uneven Growth Feels Like from Inside the Company

Uneven growth is the experience of the product's external success outstripping the founder's internal systems. It creates a 'founder load' that feels like constant motion but leads to structural fragility.
08 Aug 2026 4 min read
Branded illustration for “The Work Hidden Inside Obscurity” with a long, rising path marked by stages of the build
Founder Journey

The Work Hidden Inside Obscurity

Obscurity is often mistaken for a lack of momentum. In reality, it is the only time a founder has to solve the hidden SaaS work that scale will eventually break.
08 Aug 2026 4 min read
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