A weekly dose of experiments, insights, and behavioral psychology for SaaS marketing and pricing. Built from real startup experience - no fluff.

Latest

03
May
Nigeria 2027: A Future Hanging in the Balance

Nigeria 2027: A Future Hanging in the Balance

There is a quiet tension in Nigeria today, not loud enough to be called panic, but too persistent to ignore,
5 min read
02
May
Nigeria’s Data Model Is Failing the Modern User and We Have Seen This Before

Nigeria’s Data Model Is Failing the Modern User and We Have Seen This Before

There is a growing frustration across Nigeria today, and it becomes very clear when you listen closely to how people
6 min read
01
May
The Dualities of Startup Life

The Dualities of Startup Life

There is a persistent illusion, especially among first-time founders, that building a startup is a sequence of correct decisions, that
7 min read
17
Apr
SaaS Is a Long War

SaaS Is a Long War

There is a version of the SaaS success story that gets told often, the one filled with smooth growth curves,
9 min read
10
Apr
Platform Leverage in the Fragmented Social Web: A Strategic Analysis of X, Threads, Bluesky, and Mastodon in the Era of Community-Driven Distribution

Platform Leverage in the Fragmented Social Web: A Strategic Analysis of X, Threads, Bluesky, and Mastodon in the Era of Community-Driven Distribution

Abstract As the social media ecosystem transitions from centralized dominance toward a fragmented yet structurally similar set of text-based platforms,
5 min read
31
Jan
Nigeria: Population Without Prosperity, and the Cost of a Broken Economy

Nigeria: Population Without Prosperity, and the Cost of a Broken Economy

Nigeria is Africa’s most populous country, now exceeding 230 million people and growing at roughly 2 percent every year.
6 min read
26
Jan
The Income and Ownership Mirror: Where You Stand by Age, Income, and Generation in America

The Income and Ownership Mirror: Where You Stand by Age, Income, and Generation in America

Most people carry a vague sense of how they are doing financially, built from comparison, intuition, and occasional anxiety, but
6 min read
26
Jan
The Almond Mirage: How We Confused Industrial Plants for Sustainability

The Almond Mirage: How We Confused Industrial Plants for Sustainability

I was standing in line at a café the other morning, coffee in hand, staring at the now-ritual question: almond
4 min read
18
Jan
The Long-Form Turn on X Is Not a Gimmick, and the Way People Read Online Is Quietly Changing

The Long-Form Turn on X Is Not a Gimmick, and the Way People Read Online Is Quietly Changing

For a long time, the dominant narrative around X was that it functioned almost exclusively as a high-velocity surface, a
6 min read
17
Jan
When Founders Do Customer Support

When Founders Do Customer Support

Postly Founder stories, support, and the 2:17 AM inbox ✨ Visit Postly 🚀 Try Postly Free Founder life • customer support • building
8 min read