SEO isn’t dead - it’s just harder (and ads are getting too expensive).
For a long time, we poured money into ads - Facebook, Google, even Reddit. The results? Scanty. We never had the kind of deep pocket needed to make a deep impact.
So in late August 2025, we decided to try something different. We started building our own growth engine - powered by code, structure, and patience. That experiment became our Programmatic SEO (pSEO) journey.
⚙️ How We Built It
We approached SEO like engineers - not marketers.
1️⃣ Free Tools Hub - tools.postly.ai A growing library of 67+ free tools across media, social, and dev categories. Each one adds real value - no ads, no gimmicks.
2️⃣ features.json (pSEO) Each page starts as a JSON entry:
{ url, title, description, category, keywords }
Our script parses that JSON, stores it in MongoDB, and Next.js auto-generates live feature pages - complete with meta tags, JSON-LD, and Open Graph data.
3️⃣ topics.json ([slug] expansion) This is where things got exciting. We moved from a handful of pages to hundreds of topic-based pages - all optimized for search intent and automatically linked across categories.
📈 The Results (in less than 2 months)
- Average Google position: 47 → 10.8
- CTR: 2.5% → 6.7%
- Over 272K impressions and 18K clicks in the last 28 days
- And “Postly” now shows up more often as a brand keyword
All organic. No paid traffic. Still early days - but the trajectory feels right.
💡 What I’ve Learned
You don’t need deep pockets to grow. You just need deep systems.
When you build structured, useful pages that serve people, Google rewards you. It’s not about chasing algorithms; it’s about respecting intent.
🚀 What’s Live Now
Our new Postly dashboard is live - faster, smarter, and designed for serious creators. Bulk Post and Postly Cloud are fully live (and have been game changers). And next up - the Postly API for no-code tools like n8n, Zapier, and Make.
If you haven’t tried Postly yet → https://postly.ai
💬 We stopped spending on ads and started investing in structure.
Still learning, still testing - but this experiment proved something big: Sustainable growth comes from systems, not spending.
If you’re building something similar, stay consistent. The compounding effect is real.
🌱 One JSON file at a time.
