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The Curious Case of &num=100: A Beginner-Friendly Guide to Why Your Website Traffic Might Have Dropped

SEO • Analytics • Friendly Guide The Curious Case of &num=100 — Why Your Traffic “Dropped” Overnight Ever checked your dashboard and watched impressions nosedive while average position got better? You’re not cursed — Google quietly retired a tiny URL parameter that powered a surprising amount of reporting. Short story: your

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SEO isn’t dead - it’s just harder (and ads are getting too expensive).

For a long time, we poured money into ads - Facebook, Google, even Reddit. The results? Scanty. We never had the kind of deep pocket needed to make a deep impact. So in late August 2025, we decided to try something different. We started building our own growth engine -