When Founders Do Customer Support: Pain, Growth, and the Power of Distance
When Founders Do Customer Support: Pain, Growth, and the Power of Distance
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Scaling SaaS Success: Lessons from Postly’s Journey
Postly's journey was filled with bold experiments, pricing missteps, and strategic breakthroughs. In this reflection, we share lessons on listening to users, refining positioning, correcting course on pricing, and focusing on what truly drives SaaS growth.
Unlocking Buyer Psychology: The Role of Marketing in SaaS Success
Marketing is more than exposure—it's psychology. This article breaks down how Postly used clear positioning, AI-driven personalization, and trust-building strategies to shape how buyers think, decide, and convert with confidence.
Retaining and Growing SaaS Users: Strategies for Long-Term Success
Keeping users is just as important as acquiring them. This article breaks down proven SaaS retention strategies—onboarding, engagement, customer success, and expansion—that drive loyalty, reduce churn, and turn users into long-term advocates.
Mastering SaaS Customer Acquisition: Proven Strategies for Growth
Customer acquisition isn't just about sign-ups—it's about guiding users to value and turning them into advocates. This article breaks down Postly’s real-world strategies: from free trials and fast onboarding to viral growth loops and smart referrals.
Building SaaS for the Buyer: Lessons in Simplicity and Value
Product-market fit isn’t about piling on features—it’s about solving the right problem for the right user. In this deep dive, we explore how Postly refined its product, pricing, and strategy by building with laser focus, filtering feedback, and treating customer support as a growth engine.
Understanding the SaaS Buying Journey: Winning with Trust and Results
The SaaS buying journey isn’t about flashy features—it’s about solving real problems with clarity and trust. In this piece, we share hard-earned lessons from Postly on listening to users, filtering feedback wisely, and building a product that earns loyalty through simplicity and results.
Winning the Buyer’s Mind
Postly’s journey through marketing experiments reveals powerful lessons on buyer psychology, messaging clarity, and conversion-focused strategies. This piece breaks down what worked — and why — so you can apply the same principles to your own SaaS growth.
Mastering Product Pricing
Discover how to use buyer psychology to shape your product pricing and boost conversions. This guide breaks down proven strategies to help SaaS founders and marketers price with precision and confidence.
Postly Pricing Lessons
Postly’s $1 pricing experiment tested user intent, conversion, and perceived value. The results challenged our assumptions and revealed key insights into pricing psychology, user behavior, and how low-cost entry points impact long-term growth and monetization strategy.
